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MY STORY

I started my creative journey when I began making content while living in South Korea. My love for skincare lead me to being approached by beauty brands to create social content. 

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I then moved back to London to pursue a career in the social content industry. I have had the privilege to have content production training with Channel 4 and Create Jobs. After I landed a job at Freeda as the social media associate and worked my way up to a Mid-weight creative. 

 

In my spare time I love to practice the art of beading while working on my accessories brand while chilling with a sheet mask on and watching reality tv or k-dramas  

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experience

experience

WILDERNESS - HAVAS ENTERTAINMENT

SENIOR CREATIVE

FEB 2024-NOW

  • Pitched and won 3 year scope for Premiership Rugby Cup

  • Developed creative social strategies for Penguin UK, Disney+UK, PlutoTV, BBC South Africa

  • Successful social strategy contributed to double ticket sales in Phase 1

  • Lead producer on shoots for Panasonic, Dolby, Check My File and Premiership Rugby

  • 360 execution of creative concepts for Dolby and Panasonic

  • Implemented a new creative review process for all clients

  • In charge of quality control over all content

  • Lead a creative team of 7 with various skills

  • Lead on all company brainstorms and ideation

 

LOOP GROUP

LEAD SOCIAL STRATEGIST

NOV 2023-FEB 2024

  • Created there first ever social brand strategy

  • Lead a successful brand launch on social - reaching companies such as Meta, Nike, Google and Samsung

  • Established a tone of voice for the brand and CEOs over all social media platforms

  • Produced the shoot for the launch dinner

 

VAYNER MEDIA EMEA

SENIOR CREATOR 

AUG 2022- NOV 2023

  • Created engaging strategic organic and paid media concepts for TikTok, NatWest and Alton Towers

  • Lead the shoots and brainstorms for TikTok and Alton Towers Resort

  • Lead producer on shoots for Alton Towers and TikTok

  • Managed shoot budgets for social shoots

  • Conceptualised and executed 'TikTok: behind the curtain' for their Eurovision digital coverage. Amassed 20.1 million organic views, with a 6% engagement rate

  • Identified and sold a new business opportunity for TikTok by showcasing the power of reactive content for there social platforms

  • Pitched and won 2 year scope with Natwest

  • Translated and briefed Alton Towers TOV to make it inline with current social media behaviours and trends for Gen Z

  • Boosted Alton Towers Resort TikTok account followers by 60%

  • Outlined social strategy for Natwest and Alton Towers

  • Handled and managed props with with external companies

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FREEDA MEDIA UK

CREATIVE

JAN 2021 - JUL 2022

  • Lead creative on campaigns and pitches for brands such as Adidas, Jimmy Choo, Nars, Michael Kors, Diesel, Kate Spade and more

  • Full ownership of editorial pages and social strategy

  • Launched Freeda UK TikTok channel.

  • Built from 0 to 510K followers

  • Interviewed 100+ talent over a variety of nuanced topics for short form content

  • Amassed over 150 million organic views on IG, Facebook and TikTok

  • Raised the reach from an average of 8% to 19% and ER and maintained a 8% average ER

  • Grew Freeda TikTok account from 180,000 to 500,000

  • Led creative workshops for ideation

  • Developed and implemented the social media content strategy for all organic and paid media

  • Overseen content team of creatives , filmmakers, freelancers, producers and designers

  • Provided social media and creative consultancy on several occasions that led to viral content for Adidas and Kate Spade

  • Trained new team members on Freeda’s tone of voice and creative guidelines

  • Knowledge and ability to work with multiple forms of social media platforms including Instagram, TikTok, and YouTube

  • Ideated and created new series for editorial
     

SEIZE THE VOTE 

DIGITAL MARKETING LEAD

AUG 2015 - FEB 2020

  • Built company website

  • Full ownership of brand and social strategy

  • Lead promotion for two sold out events

  • In charge of producing, directing and editing social original social media content

  • Coordinated the social media calendar

  • Managed a team of three

 

CREATE JOBS 

CREATIVE PRODUCER (intern)

OCT 2019 - DEC 2019

  • Responded to a brief set by 4Creative by Channel4

  • Mentored by top production houses such as Framestore, Nineteentwenty, Untold Studios, ITV and more

  • Created music video content with Tim and Barry Productions for music artists

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EPIK (South Korea)

Guest English Teacher

JUN 2018 - JUN 2019

  • Created and pitched new lesson plans to my Principal

  • Created a filing system, it was adopted by the school

  • Managed 22 classes over three different grades

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SKILLS​

  • Adobe Premier Pro

  • Adobe Lightroom

  • Social Media Management

  • Ideation

  • Pitching

  • Copywriting

  • Trend Research

©2022 by Rianna-Louise Alexander

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