MY STORY
I started my creative journey when I began making content while living in South Korea. My love for skincare lead me to being approached by beauty brands to create social content.
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I then moved back to London to pursue a career in the social content industry. I have had the privilege to have content production training with Channel 4 and Create Jobs. After I landed a job at Freeda as the social media associate and worked my way up to a Mid-weight creative.
In my spare time I love to practice the art of beading while working on my accessories brand while chilling with a sheet mask on and watching reality tv or k-dramas
experience
experience
FREEDA MEDIA UK
Mid-Weight Creative
JAN 2022 - PRESENT
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Lead creative on campaigns and pitches for brands such as Adidas, H&M, Tangle Teezer, The Sims, Nike, Kate Spade and more
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Confidently pitched work to clients which contributed to creating longstanding relationships with reputable brands
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Responsible for creative consistency over branded and editorial content
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Consistently produced social media content that exceeded industry bench marks
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Lead teams to create engaging organic and paid content
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Training and managing junior creatives on learnings and development whilst leading creative brainstorms
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Lead copywriter for illustrations, articles, carousels and more
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Provided creative consultancy on several occasions that led to viral content for Adidas
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Regularly covered for the Editorial Lead to approve content
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Worked closely with Art Directors and Filmmakers giving me a good understanding of the industry overall
Junior Creative
AUG 2020 - JAN 2022
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Create and feature in high-performing content to an audience of over 500,000 which reinforce my content creation and ideation skills
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Knowledge and ability to work with multiple forms of media including IGS, Instagram Carousels, TikToks, Original Videos and YouTube videos
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Regularly interview talent from a variety of diverse backgrounds to showcase different communities and inspiring stories evidencing my strong eye for imagery and storytelling
Social Media and Community Associate
MAR 2020 -AUG 2020
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Responsible for the uploading of content
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Learned copywriting skills for illustrations, articles and captions
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Featured in organic content
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Gained a detailed understanding of social media KPIs
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Developed an understanding for engaging content
CREATE JOBS
Creative Producer (intern)
OCT 2019 - DEC 2019
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Responded to a brief set by 4Creative by Channel4
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Mentored by top production houses such as Framestore, Nineteentwenty, Untold Studios Factory, ITV and more
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Created content with Tim and Barry Productions
EPIK (South Korea)
Guest English Teacher
JUN 2018 - JUN 2019
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Created and pitched new lesson plans to my Principal
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Created a filing system, it was adopted by the school
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Managed 22 classes over three different grades
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SKILLS
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Adobe Premier Pro
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Adobe Lightroom
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Social Media Management
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Ideation
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Pitching
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Copywriting
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Trend Research