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MY STORY

I started my creative journey when I began making content while living in South Korea. My love for skincare lead me to being approached by beauty brands to create social content. 

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I then moved back to London to pursue a career in the social content industry. I have had the privilege to have content production training with Channel 4 and Create Jobs. After I landed a job at Freeda as the social media associate and worked my way up to a Mid-weight creative. 

 

In my spare time I love to practice the art of beading while working on my accessories brand while chilling with a sheet mask on and watching reality tv or k-dramas  

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experience

experience

FREEDA MEDIA UK

Mid-Weight Creative

JAN 2022 - PRESENT

  • Lead creative on campaigns and pitches for brands such as Adidas, H&M, Tangle Teezer, The Sims, Nike, Kate Spade and more

  • Confidently pitched work to clients which contributed to creating longstanding relationships with reputable brands

  • Responsible for creative consistency over branded and editorial content

  • Consistently produced social media content that exceeded industry bench marks

  • Lead teams to create engaging organic and paid content

  • Training and managing junior creatives on learnings and development whilst leading creative brainstorms

  • Lead copywriter for illustrations, articles, carousels and more

  • Provided creative consultancy on several occasions that led to viral content for Adidas

  • Regularly covered for the Editorial Lead to approve content

  • Worked closely with Art Directors and Filmmakers giving me a good understanding of the industry overall

 

Junior Creative

AUG 2020 - JAN 2022

  • Create and feature in high-performing content to an audience of over 500,000 which reinforce my content creation and ideation skills

  • Knowledge and ability to work with multiple forms of media including IGS, Instagram Carousels, TikToks, Original Videos and YouTube videos

  • Regularly interview talent from a variety of diverse backgrounds to showcase different communities and inspiring stories evidencing my strong eye for imagery and storytelling

Social Media and Community Associate

MAR 2020 -AUG 2020

  • Responsible for the uploading of content

  • Learned copywriting skills for illustrations, articles and captions

  • Featured in organic content

  • Gained a detailed understanding of social media KPIs

  • Developed an understanding for engaging content

 

CREATE JOBS

Creative Producer (intern)

OCT 2019 - DEC 2019

  • Responded to a brief set by 4Creative by Channel4

  • Mentored by top production houses such as Framestore, Nineteentwenty, Untold Studios Factory, ITV and more

  • Created content with Tim and Barry Productions

 

EPIK (South Korea)

Guest English Teacher

JUN 2018 - JUN 2019

  • Created and pitched new lesson plans to my Principal

  • Created a filing system, it was adopted by the school

  • Managed 22 classes over three different grades

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SKILLS

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  • Adobe Premier Pro

  • Adobe Lightroom

  • Social Media Management

  • Ideation

  • Pitching

  • Copywriting

  • Trend Research

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